B2B Marketers: Are You Buying Links or Building Links?
Is your engagement with an SEO firm the same as participating in a link scheme designed to increase search rankings? Or are your link building efforts working in tandem with your overall marketing...
View ArticleHow to Mimic Enterprise SEO Tools & Gain Actionable Insights
Enterprise SEO tools provide comprehensive site and competitor analysis – but some that provide incredible insight are also amazingly expensive. With a little manual effort and time you can create...
View ArticleIt’s Time to Give Microsoft adCenter a Try
If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because it sends you most of your traffic. But if you haven’t used Microsoft adCenter...
View ArticleRedesigned Bing Webmaster Tools Rises With New SEO Reports & Data
Bing has unrolled a new update to its Webmaster Tools. The update, nicknamed Phoenix, brings what Bing calls a "new, fresh user experience" and some new reports that bear a striking resemblance to the...
View ArticleHow to Identify a Link Profile Susceptible to Google Penguin
Google’s Penguin update targeted sites with an unnatural link profile – those with a majority of their links coming from low quality sites along with overly-optimized anchor text. Here’s how site...
View ArticleSimplifying the Task of Pruning Links
If you have 10,000 or more bad links to your site, cleaning up can seem like an insurmountable task, particularly if the people who acquired the bad links are no longer around to ask about what they...
View ArticleInbound Marketer’s Tool Belt: 23 Free Browser Extensions to Streamline Your Job
With all the demands on a marketer's time, there’s a real need to streamline all the busywork so we can do our jobs more effectively. We’ve compiled some of our favorite browser extensions for SEO,...
View Article15 Helpful Link Building Tools
Using tools is a necessity for client link building. But how, why, when and who should use them? What follows is a list of some awesome link building tools you can use day in and day out for guest...
View ArticleWajam Social Search Now Includes Shopping.com Product Recommendations
Social search startup Wajam is taking the online shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and Google+. They've partnered with Shopping.com to...
View ArticleBing Webmaster Tools: An Overview
If you don't yet have a free Bing Webmaster Tools account, now is the perfect time to sign up. Bing Webmaster Tools provides some great data for webmasters to use and address potential issues. This...
View ArticleBing Releases Windows 8 App
Windows 8 is set for an Oct. 26 release date, but Microsoft has already introduced its Bing for Windows 8 app. Redesigned from the ground up with visuals similar to the the "Metro" style, Bing on...
View ArticleGoogle Chrome Adds Do Not Track Option
The company said that the feature, which is still in being tested, would be available as part of the latest 'Canary' build of the Chromium. The feature could be included into the general release build...
View Article7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online...
While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact on the industry’s ability to effectively optimize advertising dollars....
View ArticleHow to Conduct a Link Audit
Link building, if not done right, can get you in hot water with the search engines. We're seeing this more following the recent Penguin update. As you begin your link audit, make sure to check the...
View ArticleHow to Make Your Ecommerce Site Link Worthy
Unless you are a top notch big brand that can seemingly do no wrong, you're going to have to step up your game and stop thinking that you'll just magically build links and attract users. Here are some...
View ArticleIn-House SEO Interview: The Hidden Heroes of Search
In this Q&A, two in-house SEO practitioners share their take on SEO from their perspective: in-house versus agency, challenges, skills needed, tips for new in-house SEOs, and what big industry...
View ArticleThe Demand for Extreme Differentiation in Your Content Strategy
We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification. This column looks at the role of Query Deserves Diversity and how it...
View ArticleQihoo Search: Dead on Arrival?
Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in only a matter of days. But where do they sit now as the dust settled and...
View ArticleMajestic SEO Now Updates Hourly as Link Map Approaches 200 Billion URLs
Majestic SEO announced a major upgrade in their update cycle, increasing updating frequency from daily to hourly. Now, their Fresh Index stats show near 200 billion unique URLs and offers more insights...
View Article7 Link Quality Metrics That Matter
Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search engines want to value the most. Here's what you need to know to help you...
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